To start off, I think all of Apple's advertising strategies are great. They're all clean cut and get to the point. One of my favorite advertisements they have going on is for their iPods. Their use of a colored background with a black image of a person dancing holding a white iPod is so simple yet so effective. Their consistency with all of the advertisements is really effective. I also like how they included a picture of the before and after shot of the person dancing in the picture.