One brand in particular that I think is most like myself is David Yurman. David Yurman is a high-end private jewelry company that was founded in New York by David Yurman himself. Yurman’s pieces are made using different materials such as gold and sterling silver by incorporating different textures, metals, and stones. His collections feature bracelets, earrings, pendants, necklaces, rings, charms, watches, as well as eyewear and fragrances for both him and her.
One aspect of Yurman’s jewelry that stands out the most to consumers is his use of integrating both gold and sterling silver into his pieces. Most people are afraid to wear the two metals together but Yurman makes his pieces in a way that looks sophisticated and elegant when both are used together. His use of sterling and gold together is similar to me because Yurman took a risk by making pieces using both materials. I think Yurman’s decision to make a piece of jewelry that doesn’t appeal to the eye at first relates to me because I like to go against the grain and be different. Rather than following what everyone else is doing, I like to be an individual and have my own personality.
Another aspect of David Yurman’s jewelry is both the simplicity and complexity of some of his pieces. Some of his collections feature pieces that are very simply; only one texture is used, minimal stones and materials are incorporated, and the pieces are fairly small. On the other hand, some of his pieces, necklaces and rings especially, are made to stand out and make a statement using multiple stones, both big and small in size. I think this aspect in particular relates to me because I can be both easy going, which relates to Yurman’s more simple pieces, or I can be loud and obnoxious which describes his bigger, statement pieces.
Lastly, all of David Yurman’s advertisements for his jewelry line are the same; simple yet elegant and portray his pieces in an appealing way. His website is easy to navigate and his commercials are fairly short and enjoyable to watch. I think his way of advertising is both similar and different to the way other companies choose to advertise their products. The one thing that stands out the most about David Yurman’s use of advertising is the minimal amount of time he spends on advertisements, most of his business is due to word of mouth. This aspect of his company is like myself because I’m a reserved person, I don’t like putting myself out in the open and being center of attention.
Naomi Watts for David Yurman Jewelry Commercial
