Honda "Choir" Advertising

This, by far, might be one of the coolest commercials I have ever seen. Not only is it for my own car brand, Honda (sorry Audi!), but it is SO creative. I think it's amazing what some people can do with their voices alone and with a choir.

The way the group harmonizes to make the different noises of the car such as the tires, starting the engine, the acceleration of the engine is just amazing. I like the take that Honda took on this car commercial-- it wasn't talking about all the stuff the car had to offer but more the appearance and the appeal that the car provides its drivers.

Budweiser- Coming Home

Who would have thought that a beer company could have such a sensitive side? I'm a VERY emotional person, the smallest thing can set off my water works... just like this commercial..

Budweiser-Coming Home

I love how Budweiser includes the soldier in this video, I think it gives the commercial a great touch and it even gives a little credit to the soldiers fighting for our country. I also think it's really creative how Budweiser used a side-by-side effect of the two brothers preparing for the arrival of the soldier. As one was getting the house ready, the other was leaving to come home. Also, the mention of "PROUDLY SERVING THOSE WHO SERVE" at the end really made the emotional connection for me.

Kim, Khloe and Kris Getting Real with U by Kotex

The Kardashian clan is one of the most influential families on reality TV these days. Not only do they have their own TV series with multiple spin-offs, they also endorse many products including Sketchers, QuickTrim and U by Kotex. I came across this video on YouTube of Kris, Kim and Khloe Kardashian endorsing the new line of tampons by Kotex called "U".

The video also includes a question and answer portion. All different women sent in video questions for Kris, Kim, and Khloe to answer relating to women's health and periods. I think by having some of the Kardashians endorsing these products really gives the brand a good image. The Kardashian women are role models for girls all around the world and including them in brands such as Kotex really boosts their image.

Twitter

With the news of Osama Bin Laden being killed all over the news, the only thing that I came across on the internet today were articles relating to Osama. One in particular was 10 tweets from celebrities that related to Osama. I thought it was interesting that among such a serious issue, Twitter was involved. It just goes to show how influential these social networking sites really are. 10 years ago when 9/11 happened, Twitter and Facebook weren't even around yet, there would have been no mention of such major social networking sites like there is today.

Some examples of celebrity tweets...

Texting and Driving PSAs

As a lot of people have seen, the UK created a PSA for texting while driving. The PSA that they created is very strong and has explicit material in it. It's very descriptive and almost disturbing to watch yet has a strong effect on the people watching it. As I went to YouTube.com to search for the video I came across a mini video series that AT&T did about texting and driving. I had never seen a phone company do a PSA about texting and driving previously and when I thought about it, I was shocked that all the phone companies aren't doing it. I think it's really great PR for the companies and it boosts their image.

Both videos contain images of cars that have been damaged from texting and driving but the AT&T has personal stories from families who have suffered loses. I think that the AT&T documentary is more effective just because 1. it has personal stories and 2. it isn't as exaggerated as the one from the UK is. I think people take the one from the UK as a joke sometimes where as the AT&T one provides personal accounts from families and people who have suffered from bad occurences while texting and driving.

AT&T Don't Text While Driving Documentary

Texting While Driving PSA-UK

Welcome to my world, world of Red Bull.

After watching the Red Bull group present in class it came to my attention that I no longer see the Red Bull "Gives You Wings" commercials. They used to always be on TV and had such a distinct look to them. They all were animated commercials with a specific characters who had distinct voices. I was talking to my friend about how I no longer saw those commericals and he brought to my attention Red Bull's new campaign with Robbie Maddison as well as other extreme sport athletes that are sponsored by Red Bull. At the end of each commercial, Red Bull shows the athletes saying, "Welcome to my world, world of Red Bull."

I think this new campaign that Red Bull has introduced is more effective than their previous Red Bull "Gives You Wings". These new commercials are more exciting and eye catching than the bland cartoon characters Red Bull previously used.

AdWeek.com

Today I was looking around Adweek.com and came across a new commercial for Gatorade's "G Series". I thought that the video was really catchy; it included James Brown's hit "Super Bad" and carried the theme of having soul through out the entire video. I felt that the commercial was very clean cut and simple all while describing Gatorade's "G-Series" formulas.

I like how Gatorade cut the commercial up into 3 sections, before, during and after and showed what each formula of "G Series" is used for. The commercial doesn't come off as seeming "choppy" or not flowing well because it's cut up into segments but whoever made this commercial made it work well.