Over Easter break I was given the opportunity to interview for a position in the marketing department of a web development company, Americaneagle.com(to avoid confusion, it's not the clothing store). Today I was glancing at their Twitter to try and learn some stuff about the company and I came across this article... http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/.

Not only am I blogging about this article now, I also tweeted about it because I think it's EXTREMELY interesting. It just goes to show how technology is constantly evolving; it's expected that by 2014, mobile internet usage will take over desktop internet usage. Not only are people using the internet to search things but a lot of the use is for games, checking the weather, and particularly social networking sites such as Twitter, Facebook, and YouTube which are the 3 most common sites accessed.

To start off, I think all of Apple's advertising strategies are great. They're all clean cut and get to the point. One of my favorite advertisements they have going on is for their iPods. Their use of a colored background with a black image of a person dancing holding a white iPod is so simple yet so effective. Their consistency with all of the advertisements is really effective. I also like how they included a picture of the before and after shot of the person dancing in the picture.

Taylor Swift-- Newest CoverGirl

Well it looks as if CoverGirl is trying to market to a younger audience. Just recently they put on Taylor Swift as their newest spokesperson for the brand. Although I'm not a huge T-Swift fan I think that CoverGirl's decision to use her to advertise their products was a really good one. With the sudden break out of the young country star all that her appearance for CoverGirl will do is increase sales. I think their brand will now target a younger audience after having used celebrities such as Rihanna, Queen Latifah and Drew Barrymore who appealed to an older crowd.

Collection of Cool Pepsi Ads

Admittedly so, my drink of choice is Diet Coke. No matter what anyone says, I can taste the difference between Coke and Pepsi and I don't like it! Although my tribute goes out to Coke, I came across some REALLY cool Pepsi advertisements.

Just to show a few...

I love how Pepsi uses all types of different advertising strategies to sell their product. They play off the design of the can, the size of the can, as well as the product as a whole such as the semi truck in the last picture. In some ads they even included their competitor, Coke, but left out the name of it.

PETA

The first time I ever heard of PETA's "I'd Rather Go Naked Than Wear Fur" campaign was on Keeping Up With the Kardashians when Khloe was asked to pose nude for them. While surfing the web I came across another campaign done by PETA, the action being named "None of us would like to end up like this.. neither would other-than-human animal". I was SHOCKED to see the extent that animal activists would go to. For this campaign, four people were laying naked on styrofoam trays with plastic covering them trying to imitate packaged meat from the grocery store. I believe in standing up for what you beleive in but I think this method that they used was too extreme. It was a great way to advertise PETA because it was so outrageous but I think that the line was crossed with this idea. PETA's "I'd Rather Go Naked Than Wear Fur" campaign seemed to me like it was extremely effective due to the amont of celebrities that they were able to get to pose nude for them.

Kardashian Advertisement

One of the ONLY reality TV shows that I'll allow myself to watch is "Keeping Up With the Kardashians". I am an AVID Kourtney, Kim, and Khloe fan. Not only do I follow all 3 girls on Twitter, I'm constantly reading their blogs and checking for updates. Recently, I came across a blog from Kim about her ednorsement for Sketchers "Shape Ups". She was writing about how she came this advertisement for the shape ups that had herself on it. She was going through security at an airport and saw her picture inside of the bins she was using. Companies are really starting to become creative with their advertising, not just the advertisements but also with where they place them. What better place to advertise your product than in an area where thousands of people are each day? People are always using those bins when going through security.

As I was surfing the internet looking for different idea things to blog about I came across this advertisement for the Mini Cooper. Although I personally would never purchase a Mini Cooper or even drive one, this recent advertisement they came up with was SOO creative. There's no better way to play off words than this advertisement to the right. The idea was not only creative but extremely appealing to the eye. I love companies that advertise their products in non-traditional ways such as this Mini Cooper. Not only does it increase product recognition but they're fun to look at! A lot of companies have started to take an approach such as this one where they advertise their products in "larger than life" kind of ways. For example, one of Christian Louboutin's most recent advertisements was an oversized shoe that people could sit in. Advertising products in forms that are out of the ordinary are the companies that I believe stick in peoples' minds.

I was on Twitter recently and came across a link that my friend tweeted called "The 25 Most Epic Ads That Aren't Apple's '1984'". Although I hadn't seen a majority of the ads that were mentioned in the article I thought the ones that they chose were interesting. It was also cool to see the different brands that were involved within the 25 "epic" advertisements. Advertisements ranged from Heineken to Best Buy to a French AIDS awareness commercial. Although there was no special "advertising" propoganda behind this article I just felt that it was something enjoyable to read and look at. Unlike the book I read at the beginning of the year, "20 Ads That Changed the World", these advertisements are all fairly recent.

Britney Spears-Product Placement

Just the other day I was watching Britney Spears' music video for her song "Hold It Against Me" off her new cd Femme Fatale. As I was watching the music video, I was very

caught off guard by the way certain products were making an appearance in the beginning of her video.

Not only did Britneys own perfume "Radiance by Britney Spears" debut but Sephora's own brand of makeup "Makeup Forever" was also used in

the video.

Curious as to what the reasoning was behind the awkward use of "product placement" in the "HIAM" music video, I googled it and to my surprise, came across many articles relating to her video. According to Rolling Stone magazine, Britney Spears made over $500,000 with the use of product placement in her music video. Along with the perfume and makeup, Sony televisions and monitors were used as well as the dating website, Plenty of Fish.

Along with the Rolling Stone article, I came across another article online about the uproar with the product placement used in the music video. Katy Perry, another music artist, defended Britney Spears saying that product placement should be done with "style and grace".

TUMBLR

Recently I've been seeing a lot of posts about "Tumblr" on both Twitter and Facebook. I first came across the website from my friend Jaclyn who has a Tumblr and constantly updates it and posts about it on Facebook. Within the past week or so I feel like I'm constantly seeing tweets and Facebook statuses that have to do with this up and coming "blogging method". When I first saw Jaclyn's, I didn't really undertand what the purpose of her Tumblr was. So today I decided to look into it more.

One of the first things I came across when looking at the "About" section on the Tumblr website was a quote from the Telegraph website in the UK.

"Weblogs? Been there, done that. Facebook? It's full of kids. Twitter? That's so 2006, darling. No, the smart thing to be doing online these days is tumblelogging, which is to weblogs what text messages are to email - short, to the point, and direct."

According to the creators of Tumblr, "Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everything, from colors, to your theme's HTML."

Tumblr was also voted one of President Barack Obama's top 5 tech tools according to PC World.

Not only can you access it from your home computer, you can update and search the website via smartphones.

I think this social media platform that I have currently become educated about is going to make a big impact on the whole social media thing that our society currently has going on. Although I don't think it will take over Facebook and Twitter, I think it will come really close to it.