As I was surfing the internet looking for different idea things to blog about I came across this advertisement for the Mini Cooper. Although I personally would never purchase a Mini Cooper or even drive one, this recent advertisement they came up with was SOO creative. There's no better way to play off words than this advertisement to the right. The idea was not only creative but extremely appealing to the eye. I love companies that advertise their products in non-traditional ways such as this Mini Cooper. Not only does it increase product recognition but they're fun to look at! A lot of companies have started to take an approach such as this one where they advertise their products in "larger than life" kind of ways. For example, one of Christian Louboutin's most recent advertisements was an oversized shoe that people could sit in. Advertising products in forms that are out of the ordinary are the companies that I believe stick in peoples' minds.