Well it looks as if CoverGirl is trying to market to a younger audience. Just recently they put on Taylor Swift as their newest spokesperson for the brand. Although I'm not a huge T-Swift fan I think that CoverGirl's decision to use her to advertise their products was a really good one. With the sudden break out of the young country star all that her appearance for CoverGirl will do is increase sales. I think their brand will now target a younger audience after having used celebrities such as Rihanna, Queen Latifah and Drew Barrymore who appealed to an older crowd.
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