Today I was looking around Adweek.com and came across a new commercial for Gatorade's "G Series". I thought that the video was really catchy; it included James Brown's hit "Super Bad" and carried the theme of having soul through out the entire video. I felt that the commercial was very clean cut and simple all while describing Gatorade's "G-Series" formulas.
I like how Gatorade cut the commercial up into 3 sections, before, during and after and showed what each formula of "G Series" is used for. The commercial doesn't come off as seeming "choppy" or not flowing well because it's cut up into segments but whoever made this commercial made it work well.
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