Monday, May 2, 2011

Welcome to my world, world of Red Bull.

After watching the Red Bull group present in class it came to my attention that I no longer see the Red Bull "Gives You Wings" commercials. They used to always be on TV and had such a distinct look to them. They all were animated commercials with a specific characters who had distinct voices. I was talking to my friend about how I no longer saw those commericals and he brought to my attention Red Bull's new campaign with Robbie Maddison as well as other extreme sport athletes that are sponsored by Red Bull. At the end of each commercial, Red Bull shows the athletes saying, "Welcome to my world, world of Red Bull."


I think this new campaign that Red Bull has introduced is more effective than their previous Red Bull "Gives You Wings". These new commercials are more exciting and eye catching than the bland cartoon characters Red Bull previously used.

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